Duplication… What Works and What Doesn’t Work?
TODAY, I wanted to shed some light on a word commonly used in my industry, that can be a source of frustration for many, leading to a lot of head scratching; but for those who truly understand and implement it properly, it can be the key to experiencing freedom in their business… financial freedom, freedom of time, relationship freedom, and freedom of purpose for them and their partners so that they can truly focus on the things that are important to them… faith, family, homeschooling, missions, community, travel, or whatever else floats their boat.
What is this word?
And what does that mean exactly?
Duplicatable, by definition, means capable of being duplicated.
And duplicated, by definition, means a copy exactly like the original.
Now, I don’t know about you (and I may step on some toes here), but I can honestly say, that in my experience, this has not always been the case with everything I was taught.
And this by no means is to say that the things I have been taught are not valid or cannot be replicated to some degree. They absolutely can. I can do anything I set my mind to, as can you… BUT... to do everything well, without flaw, and for it to become second nature, it will take time and proper training, and 100% commitment to learn the strategies at hand.
I can see your heads nodding and wheels turning.
So, what IS duplicatable then? What ISN’T duplicatable? What should I be coaching my partners to do?
I’ll tell you this… there’s more than one way to skin a cat. And I firmly believe in providing people with options, introducing them to multiple ways to grow their businesses, so they can determine which strategies they want to COMMIT themselves to.
(There’s that word again. COMMIT. I can’t stress enough that all of these practices CAN work for ANYONE, as they have for me, with COMMITMENT… but remember we’re viewing these through the lens of duplication for the purpose of this conversation.)
First, let’s start with what isn’t duplicatable…
"INTENT reveals desire; ACTION reveals commitment." - Steve Maraboli
Cold market prospecting and cold calling, … going out into the world, or picking up the phone, and talking to strangers with the intention of generating leads and converting them into customers and partners. Now, according to my husband, I was born with the gift of gab, and can comfortably strike up a conversation with a complete stranger and walk away with some semblance of the beginnings of a friendship within a few minutes. BUT I know the very thought of doing this makes some people break out into a panic… sweaty palms, hands trembling, stomach tied up in knots. For most, this is a learned skill which takes time and commitment to master… or at least become comfortable enough that you don’t come across as a complete weirdo sending people running before you’ve finished your first sentence.
Come on. Let’s be honest. We’ll all been there, right? We all have to start somewhere. 😉 I for one, however, would prefer to save my gift of gab for authentically developing relationships, investing in people, and seeing how I can best serve them (in life… not business) without ulterior motives guiding me. Now that doesn’t mean if the opportunity presents itself to share more about what I have to offer that I won’t take advantage of it, because I will, but it doesn’t guide every conversation I have with everyone I meet. That’s tiresome and inauthentic.
Seriously though… in order to master this you will need to overcome your fear of talking to strangers, and learn how to approach people and start conversations. These are all great things to learn, but they won’t be mastered overnight.
This reminds me of a hilarious story told by my friend Ferny about his friend James’ social experiment in a mall (you can check it out on day 5 of his attraction marketing training by entering your email address HERE).
What else isn’t duplicatable? Asking every single one of your friends and family members to join you in your new venture. It’s one thing to make them aware of what you are doing so they can support you if they so choose, but it’s another to go after them relentlessly, even if they’ve politely indicated they are not interested (or sometimes even not to politely). Don’t spam your friends and family. Don’t send them links without them asking for more information. Don’t copy them on massive group texts to see your new product or the next best thing that will change their life. Relationships in life are invaluable and should be treated as such. Make sure you are approaching your warm market correctly so you can preserve those relationships while still building your business effectively.
Additionally, while all can be effective ways to build your business, not everyone is able to attend or host home meetings and hotel meetings every week, hire a nanny to work without interruption for several hours a day, execute effective presentations, or lead a team and create culture. ALL valuable strategies and effective when executed properly, but they are not duplicatable resulting in the same exact results by everyone.
"There's a difference between interest and commitment. When you're interested in doing something, you do it only when it's convenient. When you're committed to something, you accept no excuses; only results." ~Kenneth Blanchard
So, what IS duplicatable??
Implementing simple online strategies, allowing you to preserve your relationships, attracting people to you rather than you reaching out to them; such as growing and engaging with your audience in closed groups and pages utilizing third-party tools and simple systems, creating content and using tools to capture leads and building funnels, capitalizing on the use of automated systems, networking online and building a referral network with other professionals, and of course researching and implementing current advertising strategies.
I ask myself every day, with every activity I complete… is what I’m doing right now something that every single person in my organization can do? If not, I know I need to change my strategy, because at the end of the day, in the wise words of Eric Worre… “It doesn’t matter what works. It only matters what duplicates.”
I hope you found this helpful. If so, please like, comment, or share with those you feel may benefit from hearing this.
AND if there is an area YOU want to challenge yourself to overcome or master, I would love to hear what it is and see how I can help you.
Oh… if you’re interested in learning the tool and strategies I use to help me master the mindset and skill set needed to build a successful business… you can click on the link below and request access to the same FREE 10 day training I used to change my business… AND you can even share it with anyone you like!
Until next time… Make Today Awesome!