3 Proven Strategies to Grow Your Online Business Using Social Media
We all have the same 24 hours in each day, right? And some days (okay maybe more than some lol) we try to cram 36 to 48 hours into each day, right? You bet! We all juggle multiple plates, respond to various titles, and have more responsibilities than we can shake a stick at, right??
As for me, my primary calling in life is being firmly grounded in my faith, being the best wife and mom I can be, and homeschooling my children to the best of my abilities. Crazy and busy are my middle names. Embrace the chaos has become my mantra. 😉 Ring any bells??
Here's the thing, though... in order for me to be faithful to those callings on my life, I wanted and needed to find a way to make my at-home business work for me so I could be present for my family while I was... hello.... AT. HOME. Makes sense, right?
Can I be honest? A growing family with 3 young children, homeschooling at 3 different levels, swim lessons, ballet, church activities, volunteer commitments, and tutoring in my homeschooling community (because what's one more plate to spin lol) leaves very little time for roaming the city with the intentions of meeting new prospects. Not. A. Chance. That, and it felt a little (okay, a lot) inauthentic.
I tell you what, though. I felt like superwoman if I could just make it through Target without at least one of my tiny humans escaping from the commercial trucker size kiddy carts (I swear you need a commercial license to steer those things lol)... or one of them having a potty emergency... or one of them having a meltdown because one of their siblings was touching them / breathing on them/ staring at them (you get the idea).
If you think it's totally natural to prospect and recruit with a 3 ring circus in your care, you have another thing coming. That's pure insanity. Doable? Sure. Enjoyable? For anyone involved? Doubtfully. 😉
So, what's a crazy busy boss mom to do if she wants to make her dreams of freedom (financial freedom, freedom of time, freedom of purpose, relationship freedom) a reality? She finds a way to make her business work while being true to the callings in her life.
She utilizes proven strategies to grow her online business through social media.
Now, I’m not just talking about prospecting via social media, but marketing as well.
‘Internet marketing’ means using online branding strategies, advertising, Facebook fan pages, video blogging, email blasts, etc. to grow your business.
It always boggled my mind me that many leaders had this belief that Internet recruiting strategies were a “distraction,” given the fact that many of top earners have gone on to build their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call “attraction marketing,” which focused on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend, because they know, like and trust you.
Over the years, I had seen many people build successful network marketing businesses using the Internet, but since the majority of the industry still didn’t subscribe to these strategies, most leaders maintained the belief that it can’t be done and referred to it often as a “distraction.”
Or they did it silently, not sharing the very resources that were helping them grow faster than anyone else, for fear of judgement.
Who cares what anyone else thinks? If I have found a way to grow my business, staying true to my calling, present with my family, faithful to my companies policies and procedures, and keeping my integrity in tact... who am I to keep it a secret??
If we're constantly learning, growing, evolving, and adapting, as we should; we should be exploring and incorporating all the resources at our disposal.
Be careful not to overlook opportunities staring you right in the face simply because they don't look how you think they should look.
Trends develop over time. Pay attention to them! Be aware of what is happening in the world of social media and the direction of commerce. Don't miss being able to attract high quality leads to your business!
So, as I’ve done many times before, I’m going share the top 3 Internet strategies that are actually used to build network marketing businesses today!
Are you ready? Good. Let's go!
"I believe God does his greatest work through us when we are aware of our limitations and have to trust and lean into Him for outcomes that are too big for us to tackle on our own." - Jenni Catron
This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.
Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Target... or the playground... or the mall.
This is the process many top earners and leaders teaches to their teams, after their warm market runs out…
1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).
There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists. (I didn’t know either, prior to this).
Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet.
2) QUALIFY – Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them.
For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams. An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.
3) MESSAGE – Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you’re “expanding in the area” and you ask if they are “open to earning extra money?”
As my friend describes it, “You throw the ball in the air and see if they swing back at it.”
You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.
4) BOOK – If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone. You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other! ;-)”
At this point, if they meet with you, hopefully your company or upline have defined a solid process for you to follow here.
According to another friend, he and his team experience about a 30% positive response rate.
If they don’t answer back, there are some different approaches here. Some play it safe and leave the 70% that didn’t reply alone and simply focus on those ho do respond. Depending on how confident you are in your business, you can attempt one of the following strategies...
- Follow up with a 2nd message 4-5 days later, if they don’t answer back. It’s a short message simply to see if they a) received the 1st message and b) to see if they are interested. Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back. I can't even begin to tell you how many thank for for following up when they haven't responded because they simply forgot to reply (or responded in their head lol).
- Sending a 2nd message, will usually double the overall results vs only sending 1 message. You can also opt to send this second message as a voice message rather than text only. This typically provides an even higher response rate and people can hear the enthusiasm in your voice.
- Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on. Stay focused on those who are responding to you and show genuine interest in what you have to offer.
But this is just the tip of the iceberg…
"The best leaders are not isolated geniuses, but simply willing to listen and learn from others. " - Sharon Hodde Miller
This process is pretty simple and depending on your personality, may or may not be great for you. This pretty much involves posting your results on social media (i.e. setting the ‘mouse trap’) and waiting for people to express an interest via the comments or private message. (i.e SNAP!!!)
Additionally, to boost results, you can add a CALL TO ACTION to message you, if they want more info.
From a ‘leading with the opportunity’ angle, this would involve posting pictures and announcements about your ‘rags to riches’ story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
I’ve seen people whom I know personally deploy this strategy with great success, but I’m a person that is very wary of this approach and I could see you running into compliance or even legal problems, if lots of people in your company are doing this. I personally don’t like this angle because it can annoy your real life friends & family , but I know it can work well too, because let’s face it, most people have a desire for more income.
Alternatively, with a ‘leading with the product’ angle, the mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting has to do with a personal or customer case study. This angle will help you generate more customers and a few of those customers may express an interest in the business, after they fall in love with the product.
We’ve seen this angle run rampant with weight loss challenges & case studies, which still work amazingly well, but can also work with other products, if there is a clear and visible result that was produced from product use. For example, I’ve seen people in travel businesses, post pictures of their luxury vacation/trips and reveal how little they paid for that experience.
Or you can post pictures of yourself running a marathon, triathlon, or whatever, which would not have been possible without certain supplements.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product.
Once they express an interest, you follow whatever process you’ve been taught for closing people. But if “closing” people is not your thing, then there’s my favorite Internet strategy, which I’ve employed in my business as have countless others...
"The mark of a true leader is when you get to a scary place, you stand. Instead of turning and running, you stand." ~Lisa Harper
I think we will all look back at the year 2015 as the tipping point for when Internet marketing (i.e. passive online selling & recruiting) was finally legitimized as the force it deserves to be recognized as, in network marketing.
Every year, more and more colleagues and industry friends share that they build their businesses, primarily using the internet. Some ‘old schoolers’ would may even dismiss their success as a ‘fluke’ or ‘non-duplicatable.’
These leaders are utilizing the same basic blueprint for their business, based on ‘attraction marketing’ methods which are outlined in our FREE 10-Day Online Recruiting Bootcamp available here and published an e-book called Attraction Marketing Formula.
These folks didn’t message strangers online templated messages like in Strategy #1.
They didn’t fill their friend’s News Feeds with promotions for an opportunity or product as in Strategy #2.
What they did was they created a truly passive way of making sure that when they woke up each morning…
They would have an inbox full of notifications, letting them know that there were 10, 20, 50, or even hundreds of new prospects, interested in learning more about their opportunity or product or mentorship.
Or they would also have an inbox full of notifications of 5 – 10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
Or they would also have an inbox full of notifications of 5 – 10 new DISTRIBUTORS ready to get signed up (or possibly already signed up while you slept), waiting to be led in their new exciting venture.
You see, just about every other type of business in the world is now using proven, passive and scalable online marketing & advertising methods in ADDITION to prospecting and referral based methods.
So why NOT your network marketing or direct sales business? The only reason would be if it wasn’t a REAL business. But you and I know better.
There is a proven way to build online and you can learn more about it here via my bootcamp.
Just like anything else in business, this will take work and study.
But ultimately, enhancing your skill set by moving you into the 21st century. Are you ready for this journey?
Look forward to working with you.
Until next time… Make Today Awesome!